Changing the Mentality of the Art Print World
Before I delve into the reasons MD Art Galleries is here to revolutionize the online print world, it is important that we understand why it needs a revolution. I believe our journey in the wrong direction can be blamed on two companies who have had a great influence on how we see images - Kodak and Apple. Before Kodak became a household name, the image quality of photographic prints in the 1940's and 50's was actually quite good for the technology we had. Professional photographers prided themselves on reproducing sharp, high quality images and the equipment they used to photograph and make prints was getting increasingly better. Large format film was the norm for pro's and even many medium format cameras were able to render beautiful sharp images. This was mostly due to the industry realizing high quality lenses were instrumental in creating clean, sharp images. When Kodak came along, the push to make photography more accessible to consumers began to change our perceptio